The Media Innovation Lab at IDC Herzliya (miLAB) is a research and prototyping lab that explores the future of media and technology; Through a collaborative
creative process new concepts for media experiences are transformed into working prototypes. Problems and solutions revolving this work are investigated through dedicated coursework, academic
research and the publications of evaluation reports.
The lab is a collaboration between the Sammy Ofer School of Communications and the Efi Arazi School of Computer Science. It works closely with strategic industry sponsors and international research
centers in the Human Centered Computing and Media Technologies domains.
The lab carries out several joint projects with leading research laboratories in the world, among them the Media Lab at the Massachusetts institute of Technology
(MIT).
SuitYourself is an application for improving the experience of shopping by creating
a user-taste perspective of the urban mall that overcomes the restrictions of physical sight.
By combining machine learning, collective intelligence, user-generated content and mobile technology - SuitYoursef builds an anatomy of a person’s styles and
tastes.
Using this information with location-based-services lets people have a personally dedicated shopping guide who knows what they would want to see – wherever they’re shopping.
By : Ari Dubin, Daniel Shein, Hadas Guri, Nir Rozen
Scratch is a new programming language that makes it easy to create your own interactive stories, animations, games, music, and art -- and share your creations on the
web.
Scratch is designed to help young people (ages 8 and up) develop 21st century learning skills. As they create and share Scratch projects, young people
learn important mathematical and computational ideas, while also learning to think creatively, reason systematically, and work collaboratively.
City-cast is an urban media experience that connects people with the personal history of their city and neighborhood. We
propose a user-generated content system using a combined approach including (a) custom cellphone recording and uploading, (b) content editing and narration, (c) web, gallery, and situated
cellphone listening, (d) online voting, and (e) traditional and podcast broadcast radio.
With city-cast, people can collect personal stories associated with urban locations through a unique cellphone interface. The stories are automatically geo-tagged and edited into a
broadcast-quality documentary. Listeners can experience these stories situated in the original setting, and vote for them through their cellphones and online. A weekly radio show will present
the highest voted stories in a one-hour radio show.
A city is made up of millions of stories and its oral history is embedded in its streets, parks, and buildings. The project will create a unique urban radio experience which will connect people
with the lives of those who have lived in the city before them.
The Architect was created by miLAB for the office of Tourism Tel Aviv-Jaffa and was live between March to April
2009.
Like similar ARG's, The architect used multiple platforms to reveal its story - from voice messages, emails, web sites (including facebook, twitter, flicker,etc), forum, chats, phone calls to
live events and physical clues hidden around Tel Aviv city.
The architect lured hundreds of devoted players to thousands who experienced the game passively to more than 117,000 unique entries overall.
The story in short: Her Rudolf Fur, an eccentric German
architect is buying land in Tel Aviv and has grandiostic plans to create a curved shopping mall above Rotchild Blv, private club in Sarona etc. On the other side stands Yoni grishman, a parking officer whose girlfriend finds an eviction notice
from her apartment and later is missing. Yoni is asking for our help and later on in saving his own life. The video is coming soon !!!
Is an influent blogger in the French blogoshere , working in new media
branding stategy for laurus consulting group and student at the IDC in communication. Sacha created the French desk of the situation room during the operation of cast lead in Gaza. http://twitter.com/sdratwa http://www.sachadratwa.com/
Adi Ben - Haim
I'm Adi, 26 years old from Tel Aviv. Studying communication at IDC center at interactive
department.
working at web marketing. more then that- I make art, I lived 5 years in Amsterdam and I love the Sunshine:)
She is a 24 years old
communication student at the interactive department of IDC Herzzliya.
Working as a Marketing Manager at Somet-Technologies.
Loves the beach, cooking, good wine and NYC.
Her dream car is a red mini-cooper S.
My twitter:http://twitter.com/Crystalook
My Facebook:Chen Abarbanel
My Linkedin: Chen.abarbanel@gmail.com
Users
The team of the miLAB
Noam Lemelshtreich Latar phD
Dean of the Sammy Ofer School of Communications at IDC Herzliya.
A pioneer of new media research and education. His current research focuses on data mining and AI influence on the media.
One of founder of the Community Dialog Project at MIT in Human Machine Systems Laboratory.
Oren Zuckerman
Founder and Director of the Media Innovation Lab. PhD from MIT Media Lab. Head of the
interactive media program at IDC's school of communication. Previously was the co-founder and CEO of an Internet startup. Received the World Economic Forum's "Technology Pioneer" award.
Noa Morag
MPS from NYU's ITP (the Interactive Telecommunication
Program). ARG producer. She Created an interactive TV show for the Children TV Channel.
Guy
Hoffman
PhD from MIT Media Lab. Pioneer in Human Robot
Interaction. Media + technology artist.
Is an influent blogger in the French blogoshere , working in new media
branding stategy for laurus consulting group and student at the IDC in communication. Sacha created the French desk of the situation room during the operation of cast lead in Gaza.
I'm Adi, 26 years old from Tel Aviv. Studying communication at IDC center at interactive
department.
Dean of the Sammy Ofer School of Communications at IDC Herzliya.
Founder and Director of the Media Innovation Lab. PhD from MIT Media Lab. Head of the
interactive media program at IDC's school of communication. Previously was the co-founder and CEO of an Internet startup. Received the World Economic Forum's "Technology Pioneer" award.
