Jeudi 25 juin 2009

Welcome to the Media innovation Lab.

The Media Innovation Lab at IDC Herzliya (miLAB) is a research and prototyping lab that explores the future of media and technology; Through a collaborative creative process new concepts for media experiences are transformed into working prototypes. Problems and solutions revolving this work are investigated through dedicated coursework, academic research and the publications of evaluation reports. 


The lab is a collaboration between the Sammy Ofer School of Communications and the Efi Arazi School of Computer Science. It works closely with strategic industry sponsors and international research centers in the Human Centered Computing and Media Technologies domains.


The lab carries out several joint projects with leading research laboratories in the world, among them the Media Lab at the Massachusetts institute of Technology (MIT). 

 

Par Sacha Dratwa
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Jeudi 25 juin 2009

miLAB : SuitYourself is an application for improving the experience of shopping


SuitYourself is an application for improving the experience of shopping by creating a user-taste perspective of the urban mall that overcomes the restrictions of physical sight. 

By combining machine learning, collective intelligence, user-generated content and mobile technology - SuitYoursef builds an anatomy of a person’s styles and tastes. 
Using this information with location-based-services lets people have a personally dedicated shopping guide who knows what they would want to see – wherever they’re shopping.




By : Ari Dubin, Daniel Shein, Hadas Guri, Nir Rozen
Par Sacha Dratwa
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Jeudi 25 juin 2009

The Scratch project , of the MIT is in Israel

Scratch is a new programming language that makes it easy to create your own interactive stories, animations, games, music, and art -- and share your creations on the web.


Scratch is designed to help young people (ages 8 and up) develop 21st century learning skills. As they create and share Scratch projects, young people learn important mathematical and computational ideas, while also learning to think creatively, reason systematically, and work collaboratively.


Par Sacha Dratwa
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Jeudi 25 juin 2009

City-cast : an urban media experience.

City-cast is an urban media experience that connects people with the personal history of their city and neighborhood. We propose a user-generated content system using a combined approach including (a) custom cellphone recording and uploading, (b) content editing and narration, (c) web, gallery, and situated cellphone listening, (d) online voting, and (e) traditional and podcast broadcast radio. 


With city-cast, people can collect personal stories associated with urban locations through a unique cellphone interface. The stories are automatically geo-tagged and edited into a broadcast-quality documentary. Listeners can experience these stories situated in the original setting, and vote for them through their cellphones and online. A weekly radio show will present the highest voted stories in a one-hour radio show. 

A city is made up of millions of stories and its oral history is embedded in its streets, parks, and buildings. The project will create a unique urban radio experience which will connect people with the lives of those who have lived in the city before them.
 
Par Sacha Dratwa
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Jeudi 25 juin 2009

The Architect - ARG game

The Architect was created by miLAB for the office of Tourism Tel Aviv-Jaffa and was live between March to April 2009. 


Like similar ARG's, The architect used multiple platforms to reveal its story - from voice messages, emails, web sites (including facebook, twitter, flicker,etc), forum, chats, phone calls to live events and physical clues hidden around Tel Aviv city. 

The architect lured hundreds of devoted players to thousands who experienced the game passively to more than 117,000 unique entries overall. 

The story in short: Her Rudolf Fur, an eccentric German architect is buying land in Tel Aviv and has grandiostic plans to create a curved shopping mall above Rotchild Blv, private club in Sarona etc. On the other side stands Yoni grishman, a parking officer whose girlfriend finds an eviction notice from her apartment and later is missing. Yoni is asking for our help and later on in saving his own life. 

The video is coming soon !!!

By : Michelle Lourie, Noa Morag , Assaf Gorelik
Par Sacha Dratwa
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Overview

 

Milab 2008 - 2009

liste complète

 

The team behing the blog

Sacha Dratwa

Is an influent blogger in the French blogoshere , working in new media branding stategy for laurus consulting group and student at the IDC in communication. Sacha created the French desk of the situation room during the operation of cast lead in Gaza.
http://twitter.com/sdratwa
http://www.sachadratwa.com/


Adi Ben - Haim

 I'm Adi, 26 years old from Tel Aviv. Studying communication at IDC center at interactive department.
working at web marketing. more then that- I make art, I lived 5 years in Amsterdam and I love the Sunshine:)
 Follow me on twitter: AdiBenHaim

 Chen Abarbanel

 She is a 24 years old communication student at the interactive department of IDC Herzzliya.
Working as a Marketing Manager at Somet-Technologies.
Loves the beach, cooking, good wine and NYC.
Her dream car is a red mini-cooper S.
My twitter: http://twitter.com/Crystalook
My Facebook: Chen Abarbanel
My Linkedin:  Chen.abarbanel@gmail.com

 

Users

 

The team of the miLAB

Noam Lemelshtreich Latar phD 


  Dean of the Sammy Ofer School of Communications at IDC Herzliya.
A pioneer of new media research and education. His current research focuses on data mining and AI influence on the media.
One of founder of the Community Dialog Project at MIT in Human Machine Systems Laboratory.


Oren Zuckerman

Founder and Director of the Media Innovation Lab. PhD from MIT Media Lab. Head of the interactive media program at IDC's school of communication. Previously was the co-founder and CEO of an Internet startup. Received the World Economic Forum's "Technology Pioneer" award.

Noa Morag 

MPS from NYU's ITP (the Interactive Telecommunication Program). ARG producer. She Created an interactive TV show for the Children TV Channel.

Guy Hoffman  

PhD from MIT Media Lab. Pioneer in Human Robot Interaction. Media + technology artist.

 

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