Jeudi 25 juin 2009 4 25 /06 /Juin /2009 00:51

The Architect was created by miLAB for the office of Tourism Tel Aviv-Jaffa and was live between March to April 2009. 


Like similar ARG's, The architect used multiple platforms to reveal its story - from voice messages, emails, web sites (including facebook, twitter, flicker,etc), forum, chats, phone calls to live events and physical clues hidden around Tel Aviv city. 

The architect lured hundreds of devoted players to thousands who experienced the game passively to more than 117,000 unique entries overall. 

The story in short: 
Her Rudolf Fur, an eccentric German architect is buying land in Tel Aviv and has grandiostic plans to create a curved shopping mall above Rotchild Blv, private club in Sarona etc. On the other side stands Yoni grishman, a parking officer whose girlfriend finds an eviction notice from her apartment and later is missing. Yoni is asking for our help and later on in saving his own life. 

The video is coming soon !!!

By : Michelle Lourie, Noa Morag , Assaf Gorelik
Par Sacha Dratwa
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Commentaires

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Overview

The team behing the blog

Sacha Dratwa

Is an influent blogger in the French blogoshere , working in new media branding stategy for laurus consulting group and student at the IDC in communication. Sacha created the French desk of the situation room during the operation of cast lead in Gaza.
http://twitter.com/sdratwa
http://www.sachadratwa.com/


Adi Ben - Haim

 I'm Adi, 26 years old from Tel Aviv. Studying communication at IDC center at interactive department.
working at web marketing. more then that- I make art, I lived 5 years in Amsterdam and I love the Sunshine:)
 Follow me on twitter: AdiBenHaim

Chen Abarbanel

 She is a 24 years old communication student at the interactive department of IDC Herzzliya.
Working as a Marketing Manager at Somet-Technologies.
Loves the beach, cooking, good wine and NYC.
Her dream car is a red mini-cooper S.
My twitter: http://twitter.com/Crystalook
My Facebook: Chen Abarbanel
My Linkedin:  Chen.abarbanel@gmail.com

Users

The team of the miLAB

Noam Lemelshtreich Latar phD 


  Dean of the Sammy Ofer School of Communications at IDC Herzliya.
A pioneer of new media research and education. His current research focuses on data mining and AI influence on the media.
One of founder of the Community Dialog Project at MIT in Human Machine Systems Laboratory.


Oren Zuckerman

Founder and Director of the Media Innovation Lab. PhD from MIT Media Lab. Head of the interactive media program at IDC's school of communication. Previously was the co-founder and CEO of an Internet startup. Received the World Economic Forum's "Technology Pioneer" award.

Noa Morag 


MPS from NYU's ITP (the Interactive Telecommunication Program). ARG producer. She Created an interactive TV show for the Children TV Channel.

Guy Hoffman  

PhD from MIT Media Lab. Pioneer in Human Robot Interaction. Media + technology artist.

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